Other e-commerce sites to list your Amazon products

by | Nov 16, 2021 | Uncategorized | 0 comments

Other e-commerce sites to list your Amazon products

Amazon is one of the world’s largest online marketplace, making it an attractive platform to sell physical products online. Because of its global presence and billions of dollars in net sales, Amazon is often viewed as one of the most desirable marketplaces for online sellers. 

According to statistics, Amazon controls over 50% of all eCommerce in the world. Also, US-based small businesses (SMBs) sell more than 4,000 items per minute on the platform! 

Despite how attractive it is to focus on Amazon, the online eCommerce giant has shortcomings that may limit how you sell your products. Like how the famous saying goes, don’t put all your eggs in one basket, so it may be good to sell your products on a few other platforms to get diversification.

With that said, we present to you a list of the most popular online marketplaces for sellers outside of Amazon (in no particular order)

Amazon Alternative #1 – Setup An Online Store


Launch an eCommerce store on a platform to give yourself freedom and control.


Unlike on Amazon, you get the freedom to build your brand by opening and owning an online store. 


Owning a website allows you to manipulate the look and feel of your platform freely. On the other hand, selling on Amazon is difficult, especially when you need to stand out among millions of identical product pages and other competitors.


If you have a branded online store, there’s a good chance that customers will remember you. Most importantly, you can acquire customer information and build a customer list if you own the platform!


The Pros Of Selling On Your Online Store

  •         No Selling Fees – Perhaps the best thing about owning the platform you’re using to sell your products is that you keep all the profit you make. In contrast, Amazon charges a referral fee ranging from 8% to 15% for each item sold, drastically cutting your profit margins.
    No Built-In Competition – Another benefit of having a website is that you don’t compete with other sellers in the same online marketplace. Your website acts as a platform dedicated to your brand. 
  •         Access To Your Customer List – Platforms like Amazon hide customer information from sellers. With that said, owning an independent online store allows you to make and own a customer list. Having a customer list gives you the advantage of being more active with your marketing efforts. You can do this by generating sales through email marketing, SMS marketing, and Facebook Advertising, among many other promotional channels at your disposal.


The Cons Of Selling On Your Online Store

  •         More Upfront Work – The most apparent disadvantage of owning a platform is the amount of work you need to do to set it up and maintain it. You’ll need to figure out how to create a high-converting website and build your audience from the ground up. 
  •         Steeper Learning Curve – Unless you’re already knowledgable on building a website and marketing your product effectively, you’ll need to learn how to drive traffic to your website instead of relying on Amazon’s built-in audience.


Amazon Alternative #2 – eBay

Sell your products on one of the largest auction-based platforms in the world.


Starting approximately a year apart, eBay is one of Amazon’s biggest competitors and probably the most popular alternative to Amazon.


eBay reached 183 million active buyers worldwide in 2020. This number amounts to more than half of the US population. If you plan to build and expand your customer base internationally, eBay has a significant presence in most major countries worldwide.


By choosing eBay as your online marketplace, you can list all sorts of items, such as second-hand apparel, electronics, furniture, decor, and other home essentials.


Perhaps eBay’s best and most prominent feature is their auction-based platform, which allows you to sell your product for more than it is worth (depending on demand).

The Pros Of Selling On eBay

  •         Trust – Just like Amazon’s customer protection features, eBay also shields its customers from scams and poor customer service. With such a safety net installed, it’s easier for customers to give your unknown brand a shot and buy your products.  
  •         Flexible Listing Options – eBay stands out among other online selling platforms by giving you the freedom to choose between two listing options: fixed-price listings and auction-based listings. Even though eBay is famous for its auction-type transactions, not all items would auction well. If sellers put items that don’t auction well or a bulk stock of items, they risk incurring losses since the bidding may not reach profitable or breakeven prizes. As such, fixed price listing is the best listing type for these items. On the other hand, if you offer products in high demand with limited supply and good value, an auction-based listing is more suitable for such items.  
  •       Convenient Shipping Worldwide – eBay’s Global Shipping Program (GSP) grants ease in sending products to customers around the globe. Once you’ve sold an item abroad, you simply ship it to Kentucky’s eBay Global Shipping Center. The company then takes care of all other processes, from completing customs forms to handling import fees covered by the buyer.


Lower Fees – If you’re looking for a platform with cheap listing fees, you may want to consider eBay. The auction-based online selling platform has cheaper listing fees compared to other merchants. eBay charges a listing fee of around $0.35 and a selling fee of 10% or lower for practically every category. In summary, you’re more likely to earn a higher profit per sale on eBay..



  •         Built-In Audience – eBay already has a large, built-in audience who will naturally find your products online, just like Amazon.


  •         Sell Used Goods – One particular advantage you gain by choosing eBay as your online selling platform is that it allows you to sell products regardless of the condition. For this reason, you can sell used or even damaged products on their platform as long as you indicate them as a used product in the listing.

The Cons Of Selling On eBay

  •         Additional Fees – Unfortunately, eBay is set up so that your seller reputation determines your final value fees. If your eBay account doesn’t meet specific minimum performance criteria, eBay could end up charging you up to an extra four percentage points on top of the standard fee. 
  •         Competition – Besides additional fees, you also have to worry about your fellow competitors on eBay that sell the same product as yours. And even with its efforts to mitigate scams, eBay is plagued by constant piracy issues from sellers that sell bootleg products.


  •         Bargain Hunters Expect Cheap Prices – EBay has earned a reputation as a haven for those looking for a good bargain for many years. As a result, you’ll often encounter a bunch of bargain shoppers demanding the lowest possible prices for products. If your business involves selling high-end products, then eBay may not be suitable for your needs.  
  •         Much Smaller Than Amazon – Despite both platforms having a good reputation and a substantial audience, you’ll find that eBay will generate about one-tenth of the sales of Amazon when it comes to selling on eBay vs. Amazon.


Amazon Alternative #3 – Bonanza

Supplement your eCommerce sales on a more seller-friendly marketplace.


Bonanza is a relatively new online marketplace compared to the other platforms on this list. Even though it was founded in 2008, it is one of the fastest-growing marketplaces out there. Ten years after it was founded, its eCommerce platform had over 40,000 sellers and more than 22 million listings. (These numbers are many orders of magnitude less than Amazon or eBay)


The most notable aspect that sets Bonanza apart from other online selling platforms is its dedication to helping sellers succeed, unlike most other platforms driven by their business interests. For instance, Bonanza does not charge any listing fees, monthly store fees, or other hidden fees.


Bonanza is the perfect platform to set up your online business if you plan to sell quirky and extraordinary products. However, you need to consider that Bonanza has a considerably small user base. Thus it may not offer as much revenue potential as Amazon, eBay, or even Etsy.


Regardless, since it’s relatively cheap to set up shop in Bonanza, using it can be a great way to support your sales on other marketplaces.

The Pros Of Selling On Bonanza

  •         Seller-Centric – When it comes to caring about their sellers, no other eCommerce platform does it like Bonanza. Their range of customizable tools is designed to help you succeed as a seller. The best thing about Bonanza is that you don’t have to pay any listing fees, monthly fees, or other sneaky payments to sell on Bonanza!
    Lower Fees – While there are no listing fees, monthly fees, or hidden fees required to sell your products in Bonanza, it doesn’t mean that it’s completely free to sell your products on this eCommerce platform. However, Bonanza only charges a meager selling fee of 3.5%. What’s more, you only pay when you make a sale, and you get to choose different commission-based tiers based on how much you want Bonanza to advertise your products. 
  •         Convenience – Need more reasons to sell on Bonanza? Did you know that it lets you import listings from other platforms like Amazon and eBay? This convenient feature makes it easy to diversify your sales. 
  •         Brand Exposure – Bonanza is perfect for introducing your brand to new audiences. It sends your listings to Google and Bing. Furthermore, you have the option of joining Bonanza’s affiliate advertising program to increase your reach. 
  •         Freedom To Build Your Brand – Unlike other eCommerce platforms, Bonanza grants you access to your customer list. Thanks to this feature, you can establish a business connection with your buyers.

The Cons Of Selling On Bonanza

  •         Low Traffic – Bonanza does not generate as much traffic compared with more prominent and famous marketplaces. As a result, if you’re planning on focusing your online selling on this platform, you could end up spending more money on advertising fees to ramp up your traffic numbers and potential sales on the eCommerce marketplace. 
  •         Inventory Syncing Can Be Glitchy – If you list the same items over multiple marketplaces, sometimes an item sold on Bonanza doesn’t get appropriately updated on other platforms like eBay. If the same item sells in both places, you may have to cancel one of the orders.


Amazon Alternative #4 – Walmart

Compliment your sales on Walmart’s growing online marketplace.


You’ve read that right. Walmart isn’t just a retail store. Moreover, Walmart probably has the best chance of matching or overtaking Amazon regarding size and volume.


While Walmart is more commonly known for its world-famous retail store chains, unfortunately, its 3rd party seller marketplace is still experiencing growing pains. As a result, if you plan to sell your items through Walmart, you should be prepared to encounter the headaches and challenges of selling on a relatively immature eCommerce platform.


But despite how unpolished it may seem, Walmart has been slowly growing and making its online presence known by buying websites and brands since 2016. Due to Walmart’s popularity and its massive built-in user base, its online marketplace offers the best chance to reach a competitive customer base similar to  Amazon.


Walmart is worth a shot if your goal is to obtain a larger audience to introduce your products.


Despite Walmart’s inability to offer life-changing income potential right now, you should still consider using this platform since it’s a good fallback plan when your Amazon sales start to lag.

The Pros Of Selling On Walmart

  •         Wide Reach – Walmart generates massive amounts of traffic for its sellers. One hundred million unique visitors access Walmart.com every single month. For this reason, Walmart will be your second best online selling platform for generating online sales at scale, next only to Amazon 
  •         Lower Costs – Like Bonanza, Walmart does not charge its sellers signup and listing payments. Instead, Walmart only charges its sellers with a referral fee of 8%-15% whenever you make a sale. This payment system makes it one of the most economical options on this list.  
  •         Fulfillment Service – One of the best things about selling on Walmart is the convenience it offers to sellers. Similar to Amazon FBA, Walmart can handle storage, shipping, returns, and customer service so that you can place all your focus on sales.

The Cons Of Selling On Walmart

  •         Competition – If you sell a product that Walmart also offers, it places you in direct competition with Walmart’s brands. 
  •         Lower Margins – Similar to eBay’s reputation, Walmart is known for its low prices. As a result, you may have to lessen your expected profit margins to meet Walmart’s demand for cheaper goods.

Amazon Alternative #5 – Etsy


Etsy was launched in 2005 as an online community of crafters, artists, and vintage enthusiasts. This online marketplace is home to more than 2.5 million sellers worldwide, spanning 234 countries! What’s more, 45.7 million customers purchased products on Etsy as of 2019.


If you’re looking to sell your custom-made arts and crafts products, Etsy is an excellent place to list your goods.

However, you have to consider one crucial thing if you are planning to sell on Etsy. This platform does not allow mass-produced products. As a result, this rule will significantly limit your revenue-making potential.


For that reason, Etsy may not be the best place to make a significant amount of profit, but it’s still a convenient way to supplement your sales.

The Pros Of Selling On Etsy

  •         Cheaper Fees – Even though Etsy charges listing fees, it is relatively cheap compared to other online selling platforms. It charges a small listing fee of $0.20 per item and a fixed 5% commission every time you make a sale. 
  •         Build An Audience – Unlike Amazon and other online selling platforms, Etsy allows you to build a customer list so that you can establish a relationship with your customers.

The Cons Of Selling On Etsy

  •         Limited Product Options – As mentioned earlier, Etsy prohibits its sellers from selling mass-produced items. With that said, you are only allowed to sell handmade products, craft supplies, and vintage items. 
  •         Less Traffic – Unfortunately, Etsy gets significantly less traffic than Amazon and eBay. However, Etsy allows you to build a customer list for more repeat purchases. 
  •         Strict Product Specifications – Etsy does not allow mass production, limiting the number of items you can sell.